Information and Consumer Choices: Studies Using Supermarket Data

Information and Consumer Choices: Studies Using Supermarket Data

Saturday 10:30 a.m.11:30 a.m.  

How do consumers respond to changes in the information they’re presented with at the point of purchase? Evidence from retail field experiments in the wine category will be presented and discussed.

Speaker(s): 
Sofia Berto Villas-Boas Ph.D. '02
Professor, Department of Agricultural and Resource Economics

Sofia Berto Villas-Boas was born in Portugal. Her research interests include industrial organization, consumer behavior, food policy, and environmental regulation. She is interested on how consumers respond to product characteristics such as nutritional content; and the environmental sustainability of production practices of products. 

Sponsored by: 
College of Natural Resources
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